EXPERIENCE AN INTERACTIVE SCAVENGER HUNT AND UNLOCK THE CODE.
RED OR BLUE
WHICH DIRECTION WILL YOU GO?
Hamilton designers and engineers, in collaboration with the design team from Christopher Nolan’s new film, TENET, produced a custom-made watch with unique features that only Hamilton was trusted to bring to life.
BeLOWZERO SPECIAL EDITION
ALL WE HAVE FOR YOU IS A COLOR
A compelling product description provides customers with details around features, functions, benefits: anti-aging, make skin glow, or reduce blue eye
IMAGINED BY FILMMAKERS, PRODUCED BY ENGINEERS
You can show your customer how they can use this product during a certain time of day. Just as important is pointing out if a product can or should be used every day or year-round, as that will speak to its long-term value.
For Hamilton, the creative process didn’t stop there. Our Khaki Navy BeLOWZERO served as the base for the wristwatch featured in TENET, but since the watch was only made for the film, we decided to celebrate the collaboration with an inspired-by special edition.
Cased in lightweight titanium, this special edition features a blue or red-tipped second hand as a reference to key colors in the movie. Each color version will be limited to 888 pieces, the number chosen as a nod to the movie title, which is also a palindrome, something that reads the same backwards and forwards.
UNIQUE PACKAGING DESIGN
Special packaging created by TENET production designer Nathan Crowley features colors inspired by design elements in the film.
I’m always impressed by Hamilton’s dedication to excellence and their willingness to think outside the box to create timepieces that do so much more than tell time